The inspiration for this concept came from the book ‘Ballooning’

(Wirth et al, 1984). The concept explores fun and s-triking photo

graphs that evoke a sense of ethereality. Visual researc-h gathered in

spiration from the shapes, colours and patterns of hot

air balloons. Paul Smith is a well-harmonised brand as the concept

matches the brands artistic and fun aesthetic - explorin-g exciting col

our combinations and print inspiration to implement into tradition

al tailoring to create the brands “classic tailoring with a twist” (Paul

Smith, 2020) aesthetic. This AW collection is both playful and classic.

Design & Development